I’ve held my tongue for quite some time because I had to keep food on the table, and a roof over my head. But now that I’m no longer employed by Nielsen Media Research (nee The Nielsen Company) I can speak out. As you may have heard from Sweet Lou Dobbs a few months back, Nielsen has engaged in outsourcing to an Indian company by the name of Tata Consultancy Services (TCS). This is true, but I’m not sure most people understand just what Nielsen and TCS are doing. And more importantly, why it must fail.
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